Creativity as our core-value comes from the following passages in Scriptures

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Genesis 1:1, Isaiah 45:12, John 1:1-3

In the beginning God created the heavens and the earth. I made the earth, I created the people who live on it. It was me—my hands stretched out the sky, I give orders to all the heavenly lights.

In the beginning was the Word, and the Word was with God, and the Word was fully God. The Word was with God in the beginning. All things were created by him, and apart from him not one thing was created that has been created.

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Genesis 1:27

God created humankind in his own image, in the image of God he created them, male and female he created them.

NET Bible

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Created in the image of God, we imitate God in our creative pursuits through innovation and originality.